Marketing Director

E-INFRA is one of the most powerful Romanian groups, with an activity of over 28 years. Through the companies part of the Group, E-INFRA operates in areas such as energy, telecommunications and civil infrastructure, being also present in key areas such as energy and green energy production, energy and natural gas distribution or telecommunications. The Group brings together the activities of Electrogrup, Nova Power & Gas, Direct One, Wesee and Netcity, companies active in the field of energy infrastructure and telecom projects. Alongside these, the E-INFRA Group has been constantly developing and today has nearly 1200 employees. 
The Marketing Director will lead the development, execution, and continuous optimization of the Group’s marketing strategy to drive brand awareness, strengthen market positioning, and support business growth. This is a strategic and visible leadership role requiring a visionary mindset, strong business acumen, creativity, and advanced analytical skills. As a member of the Group Top Management team, the Marketing Director plays a key role in shaping the company’s overall identity and positioning. The role serves as Deputy to the Chief Marketing & Communication Officer, ensuring continuity of leadership and strategic alignment across the Marketing, Communication, and PR functions. 

Some of the most important activities, but not limited to:  

• Oversee marketing activities across digital and offline channels
• Manage brand positioning and ensure consistent messaging across all channels
• Coordinate simultaneous acquisition campaigns across ATL and digital channels, aligned with active commercial offers and market dynamics
• Use market intelligence and customer insights to continuously refine targeting, messaging and channel mix
• Drive qualified lead generation through creative strategy, media planning and campaign delivery
• Manage marketing budgets and ensure ROI on initiatives
• Collaborate with sales, product, and communication teams to support business goals
• Monitor and report on marketing performance metrics and adjust strategies as needed
• Build and mentor a strong marketing team

• Define and maintain the company’s brand identity, ensuring consistency across all touchpoints.
• Supervise the creation of brand guidelines and monitor adherence internally and externally.
• Develop and implement a comprehensive marketing strategy aligned with the company’s vision and business objectives.
• Set clear goals and KPIs for all marketing initiatives and ensure alignment across departments.

• Plan and execute multi-channel marketing campaigns (digital, offline, events) to maximize reach and engagement.
• Oversee content creation for websites, social media, and advertising materials.
• Ensure alignment between brand communication and commercial offers

• Conduct market research, competitor analysis, and customer segmentation to identify trends and opportunities.
• Translate insights into actionable strategies for product positioning and market expansion.

• Own demand generation programs delivering qualified leads to the commercial funnel
• Optimize conversion funnels and customer acquisition strategies using data-driven approaches.

• Prepare and manage annual marketing budgets, ensuring efficient allocation of resources.
• Monitor spending and measure ROI for all campaigns and initiatives.

• Work closely with Sales, Product Development, and Communication & PR teams to ensure cohesive messaging and campaign execution.
• Support internal communication initiatives to align marketing with corporate objectives.

• Define and track marketing performance metrics (e.g., brand awareness, lead conversion, campaign ROI).
• Prepare regular reports for the CEO and executive team, recommending adjustments based on results.

• Recruit, develop, and mentor a high-performing marketing team.
• Foster a culture of creativity, accountability, and continuous improvement within the department.

• Bachelor’s or Master’s degree in Marketing, Business, or related field;
• Proven experience (8+ years) in senior marketing roles;
• Nice to have: experience in industries with shared ownership of the commercial funnel (utilities, telecom, banking, insurance or subscription services);
• Strong understanding of digital and integrated marketing;
• Experience managing agencies and multi-channel campaigns;
• Data-driven mindset and ability to work with performance metrics;
• Excellent communication and leadership skills;
• Ability to thrive in a fast-paced environment;
• Fluency in English.