E-INFRA
Brand Manager
E-INFRA - Bucuresti, Romania - Full Time
E-INFRA is one of the most powerful Romanian groups, with over 28 years of activity. Through its companies — Electrogrup, Nova Power & Gas, Direct One, Netcity and WESEE — the Group operates across energy, telecommunications and civil infrastructure, covering the full value chain from infrastructure to services.
We are hiring a Brand Manager to join our marketing team. This is a senior, high-impact role focused on driving integrated campaigns, accelerating customer acquisition and strengthening brand performance across multiple business lines.
Some of the most important activities (not limited to):
Integrated Marketing & Campaign Execution
- Lead end-to-end delivery of integrated campaigns (digital, offline, events), aligned with commercial priorities and market dynamics;
- Coordinate digital media agencies and internal teams to ensure consistent execution across channels;
- Define communication strategies for launches, activations and tactical commercial initiatives;
- Ensure strong visibility and execution standards within approved budgets;
- Contribute to acquisition strategy through performance-driven campaign planning and delivery;
- Work closely with digital media agencies and internal stakeholders to optimize funnel performance and campaign execution;
- Translate commercial priorities into actionable marketing programs;
- Drive qualified lead generation through creative strategy, media coordination and execution;
- Ensure consistent brand communication across all touchpoints;
- Contribute to positioning development across Group companies;
- Coordinate messaging alignment between brand communication and commercial priorities;
- Manage digital media, creative and production agencies across campaigns and projects;
- Drive alignment across key stakeholders on campaign priorities, messaging and execution plans;
- Coordinate internal teams to ensure consistent and efficient delivery;
- Monitor campaign performance and extract actionable insights;
- Evaluate results against KPIs and recommend optimizations;
- Track competitive landscape and market dynamics;
Experience
- 5–8+ years in marketing roles (brand, digital, performance or integrated campaigns);
- Proven experience delivering multi-channel campaigns end-to-end;
- Strong exposure to digital marketing and performance-driven environments;
- Experience working with agencies and managing campaign budgets;
We are looking for marketers who combine strategy with execution:
- Strong integrated marketing thinking;
- Solid digital and performance understanding (not execution-heavy);
- Commercial mindset and results orientation;
- Structured execution and ownership mindset;
- Analytical thinking and optimization focus;
- Bachelor’s degree in Marketing, Business or related field;
- Strong communication and stakeholder management skills;
- Ability to thrive in a fast-paced environment;
