Customer & Marketing Insights Lead
Bucuresti, Romania
Full Time
E-INFRA
Mid Level
E-INFRA is one of the most powerful Romanian groups, with over 28 years of activity. Through its companies — Electrogrup, Nova Power & Gas, Direct One, Netcity and WESEE — the Group operates across energy, telecommunications and civil infrastructure, covering the full value chain from infrastructure to services.
We are hiring a Customer & Marketing Insights Lead to support strategic decision-making across the Group. This role sits at the intersection of marketing, commercial and strategy, translating internal data, research and market signals into clear, actionable insights.
Some of the most important activities (not limited to):
Customer & Market Insights
- Lead customer, brand and market intelligence programs across Group companies;
- Manage research projects end-to-end (tracking, segmentation, ad-hoc studies) with external agencies;
- Translate research outputs into clear insights and recommendations for marketing and commercial teams;
- Analyze internal data across marketing, digital and commercial sources to identify patterns and opportunities;
- Work with internal stakeholders to interpret performance data and extract actionable insights;
- Synthesize multiple data sources into clear conclusions for decision-making;
- Support planning cycles with structured analyses and insight-driven recommendations;
- Analyze campaign performance across channels and identify improvement opportunities;
- Work with digital media agencies and internal stakeholders to interpret performance data;
- Build post-campaign learning frameworks and institutionalize insights;
- Track competitors, pricing dynamics, positioning and communication strategies;
- Lead social listening programs (with agencies/tools) to identify emerging themes, risks and opportunities;
- Translate social listening outputs into actionable insights for marketing, communication and leadership;
- Monitor market narratives and anticipate shifts in perception and sentiment;
- Deliver structured competitive and market analysis to leadership teams;
- Provide actionable insights for marketing strategy, positioning and commercial planning;
- Support leadership with structured analyses and executive-ready recommendations;
- Build dashboards and reporting frameworks for ongoing decision support;
Experience:
- 8+ years in insights, research, strategy or analytics roles;
- Experience working with research agencies and multi-source data environments;
- Strong exposure to marketing and commercial decision-making contexts;
We are looking for profiles who combine analytical depth with business thinking:
- Strong analytical and synthesis skills;
- Ability to translate data into clear business insights;
- Structured thinking and strong storytelling with data;
- Commercial mindset and curiosity about markets;
- Experience in complex, multi-stakeholder environments;
- Experience with brand tracking, segmentation and advanced research frameworks;
- Experience synthesizing multiple data sources (research, internal data, digital analytics, social listening);
- Experience building insight frameworks, dashboards and decision tools for leadership;
- Exposure to consulting, agency strategy or fast-paced commercial environments;
- Bachelor’s degree in Marketing, Economics, Business, Statistics or related field;
- Strong communication and presentation skills;
- Ability to work in a fast-paced environment.
Apply for this position
Required*